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TFRI News | May 27, 2019

TFRI refreshes its visual identity with new logo and website

The Terry Fox Research Institute is proud to announce the adoption of a brand-new visual identity as it enters its second decade of research.

This refreshed look and feel is reflected in all brand channels, including the TFRI website, which has undergone a major transformation. The new website is sleek and modern and makes it easier for all stakeholders to find the information they are looking for. It also contains a robust and interconnected database of content, allowing users to seamlessly explore its research projects

“The goal of our new website is to better reflect the innovative and interconnected nature of our research and to provide all visitors to the site with a user-friendly experience and quick access to information related to our funded programs and projects as well as more information about cancer topics and types within our domain,” said Dr. Victor Ling, TFRI’s president and scientific director.

In addition to the launch of its new website, the Institute has also updated its logo as part of this refresh. The new logo depicts Terry Fox passing a baton to a young runner, symbolizing the continuation of Terry’s legacy through future generations thanks to research. It also aligns with the branding of The Terry Fox Foundation.

Over the coming weeks, the Institute provide new visual identity guidelines and templates so that TFRI-funded teams, researchers and trainees have access to the assets needed for posters and presentations. In the meantime, the Institute invites all stakeholders to take a few minutes to visit the new website and do reach out with any feedback needed to improve the site.